By Roger Von Oech
1. The Right Answer
“Watch your step when you immediately know the one way to do anything. Nine times out of ten, there are several better ways.” –William B. Given, Jr.
2. That’s Not Logical
The arrogance of logic obstructs the use of new ideas.
3. Follow the Rules
“Every healthy and creative individual resists engulfment by custom and rigid habits”. –Herbert Bonner
4. Be Practical
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”–George R. Kirkpatrick
5. Avoid Ambiguity
The better the idea, the more likely it is to have been extremely vague.
6. To Err is Wrong
“Success depends upon staying power. The reason for failure in most cases is a lack of perseverance.” –James Russell Miller
7. Play is Frivolous
“I suspect that almost all creativity is really the result of play, in the higher meaning of the word.”
8. That’s Not My Area
“The best way to escape from a problem is to solve it.” –Brendan Francis
9. Don’t be Foolish
“It takes courage to be creative, just as soon as you have a new idea, you’re in the minority of one.” -E. Paul Torrance
10. I’m Not Creative
When you feel creative, you’ve already won half the battle.
“Habit and routine have an unbelievable power to waste and destroy.” -Henri DeLubac
